analysis of relationships between the effecting factors on the competitiveness components by applying the canonical correlation technique (case of: staff departments of insurance companies in tehran)

present study seeks to investigate the existing canonical correlation among the effective factors including x variables that consist of environmental factors, inter-organizational factors and the creation factors of the perceptual value; on the components of competitiveness, as well as y variables consisting of enterprise performance against the market, the customers and the internal performance of the enterprise. the research also aims to study the co-changeability between the two variable sets so that the proper samples of relationship between sets of canonical variables on the competitiveness components may simultaneously be determined in the first rate. furthermore, the possibility of applying the co-efficiency of the canonical correlation for presenting the method of predicting the shift of position of competitiveness is investigated. for this purpose, a survey research was conducted at the insurance companies in the city of tehran using a questionnaire distributed randomly among members of the experts of essential information insurance. data from 138 returned questionnaires was then analyzed using sas 9.1, statistica 8, and lisrel 8.5sofwares. results from canonical correlation analysis indicated that there is a proper linear mixture between the variables of canonical effective factors on competitiveness and its components. according to the findings, with the increase of the factors of creation of perceptual value, the factors of internal organization, and the factors of environment, the level of the performance of the enterprise in market and the internal performance of the enterprise are also increased. in addition, the factors of the creation of perceptual value and the performance of the enterprise with the customers, in comparison with the other canonical variables have a substantial role in the creation of the first co-efficiency of canonical correlation.